WHO WE ARE

Wine, told to a new generation.

VIVO is a community born in Paris that brings young people closer to wine and helps wineries speak to tomorrow's consumers.

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WHAT WE DO

Wine consumption is declining, and the way a new generation relates to wine is changing faster than the industry can keep up.

VIVO is our answer.

FOR WINE LOVERS

Community & Events

Wine parties, evenings and private visits to great wineries. The real pleasure of wine, shared, with a new kind of style.

FOR WINERIES

Media & Social Consulting

Content, communication and social strategy for wineries that want to genuinely speak to tomorrow's generation.

OUR JOURNEY

It started
in Paris.

JANUARY 2026

VIVO is born in Paris

A group of international students and young professionals, mostly from ESCP, sharing a real passion for wine. First evening, first sell-out.

SPRING 2026

The Italian tour

Turin, Parma, Versilia, Lake Garda and more. Every stop a new evening, every evening a bigger community.

SINCE THEN

The great estates

Visits to Europe's greatest estates, across Bordeaux, Champagne, the Langhe, Bolgheri, Franciacorta and Valpolicella.

WHAT'S NEXT

Wine, but make it VIVO

Our goal: to change the way the new generation sees wine.

100+MEMBERS
+5CITIES
15+EVENTS
70+WINERIES
THE FOUNDERS

MEET THE FOUNDERS

Giacomo Gallo

Giacomo Gallo

TURIN

Co-Founder

Certified sommelier, raised in a family deeply rooted in wine culture. Spent a year in Bordeaux, visiting some of the most prestigious châteaux in the world. His passion was born at home, among the Langa vineyards. Currently studying at ESCP.

Filippo Lombardi

Filippo Lombardi

BRESCIA

Co-Founder

Spent a year in Bordeaux, gaining hands-on experience in the wine world. Deeply connected to his home region through Franciacorta, one of Italy's finest sparkling wine territories. Currently studying at ESCP.

Cristiano Michelotti

Cristiano Michelotti

FLORENCE

Co-Founder

A true Tuscan wine enthusiast, with a deep passion for the great wines of his region, from Chianti to Montalcino and Bolgheri. Currently studying at ESCP.

THE TEAM

OUR TEAM

Carolina Maria Carra

TEAM MEDIA

Elena Catellani

TEAM MEDIA

Marcello Abbadati

TEAM EVENTS · SOMMELIER

Giovanni Giachino

TEAM EVENTS · SOMMELIER

Francesco Basile

TEAM SPONSORSHIP

Federico Paroli

TEAM EVENTS

Giulia Fascella

TEAM MEDIA

Daniele Natalini

TEAM MEDIA

Lorenzo Fioretti

TEAM SPONSORSHIP

Edoardo Piceni

TEAM TECH

OUR MISSION
“Sharing the real pleasure of wine, together, through a new kind of style.”

Join a European community of young wine lovers.

BECOME A MEMBER